![]() In short, many of us, myself included, use the word “font” when the correct term is “typeface”. Since I’ve posed that as the title question to this blog post, I’ll answer that here using the response from the book, which is to say that a typeface is the design of the letterforms, and the font is the mechanism. Instantly I was reminded that I made that common mistake during the discussion above, and the very first paragraph I read pointed me to page 81 to find the answer to that particular question. Straight away, the first page of the introduction talks about changes since the first version (inevitable due to the increasing transition from print to online), including when to say “typeface” instead of “font”. The front cover promises more principles, examples, exercises, type crimes (sic), fonts, factoids and fun. Billed as a “critical guide for designers, writers, editors and students”, my first concern might have been that the book might be text-heavy (understandably for a book about fonts and typefaces), and somewhat dry. This font, named after 16th-century engraver Claude Garamond, has high contrast between the thick and thin strokes in its letters and has scooped serifs.Part of this determination was to buy the highly recommended Thinking with Type by Ellen Lupton. Garamond is an example of an old-style typeface. There are several categories of serif type. It’s a good choice for professional businesses like insurance companies, law practices, and newspapers. Historic newspapers like The New York Times and The Washington Post use serif type. Serif type projects history, tradition, authority, and integrity. Here are examples of the design stories told by different typefaces. Whether your business image is serious, traditional, modern, or playful, the choice of typeface sets the tone. A bold, decorative type makes a statement as a logo or heading. Sometimes described as word art, type can instantly give the reader an impression of your business. Typeface sets the tone for printed material. See how easy Upwork makes it to connect with the top talent when it comes to bringing your design vision to life.Ĭhoose the right typefaces and fonts for your projects If you’re working with design professionals, it helps to use the right terminology to communicate what you want. To create attractive business materials, designers apply the principles of design and adhere to brand guidelines regarding fonts and colors. ![]() Most designers work on Macs or PCs and install the fonts to use, then select them from the font menu. For example, if you’ve installed the Futura font data on your computer, you can design with the entire typeface.ĭesigners and typographers use more precise terminology when creating written materials. If you’re working with a computer file, there’s no distinction between a font and a typeface. When creating a document in software, you’re asked to choose a font, not a typeface. The rise of desktop publishing blurred the distinction between the terms due to the naming convention in operating systems. Placing the wrong fonts on a page could lead to time-consuming mistakes. Keeping the fonts organized in the job cases was essential. So, indicating the font let the typesetter know precisely which size type to place on the page. Older job cases stored capital letters in the drawer above the small letters, hence the terms uppercase and lowercase.Įach specific font, or version of type, such as bold or condensed, had its own case. The cases had a compartment for each letter, numeral, and symbol. These metal letters were stored in shallow wooden drawers, called job cases. A typesetter would set each page of metal type letter by letter. Historically, a type foundry manufactured solid metal letters. The terms typeface and font date back to the early days of printing. Most people use the word font and typeface interchangeably, but the difference is important for professionals trained in typography, type design, or graphic design.
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